Where It All Began

Joe LaBranche, a U.S. Marine and Vietnam veteran, earned two Purple Hearts after being wounded in combat—but his greatest battle came after returning home. For more than 40 years, he faced the lasting effects of trauma, struggling with addiction and isolation before finding healing and purpose. Today, Joe channels that journey into helping others as the co-founder of AboutFace-USA, alongside his wife, Carol.

Learn more about Joe’s story below.

Leadership Team

Carol LaBranche

Executive Officer

Guides family programs, blending clinical insight with lived experience as a military spouse and caregiver.

Joe LaBranche

Founder

Leads peer mentoring for veterans, fostering trust, resilience, and practical skills for post-service life.

Karla Rodriguez

Social Media & Veteran Support Specialist

Karla earned a Bachelor’s degree in Journalism and has built a diverse career in broadcast journalism, marketing, sales, and nonprofit work. She loves supporting veterans through outreach and social media engagement.

Stephen Roberson

AboutFace FARM Associate

Stephen is a retired Army veteran (1975–1999) with a background in commercial printing and law enforcement. He now works on the aeroponic farm, planting, watering, and caring for crops to keep the operation running smoothly.