Joe's Story

Joe LaBranche, a U.S. Marine and Vietnam veteran, was wounded twice in 1966 and awarded two Purple Hearts. After returning home to Detroit, he faced decades of challenges with untreated post-traumatic stress, battling emotional struggles, addiction, and isolation for more than 40 years. With the help of the Atlanta VA Health Care System and dedicated therapy, Joe found healing, purpose, and transformed his experience into a mission to help others. Together with his wife, Carol, he founded AboutFace-USA®, a nonprofit built on the belief that veterans can best support one another through understanding, connection, and shared resilience. Today, Joe continues to dedicate his life to empowering veterans and their families on their journey to recovery and hope.

OUR MISSION

Empower and Encourage

As we celebrated our 50th wedding anniversary in January 2025, we reflect on our journey and the lessons learned. It’s a celebration not just of our marriage but also of the progress we’ve made in advocating for mental health awareness and support within the veteran community.